Defining your natural referencing strategy

If you want to improve your website's ranking on Google, the best solution is to opt for a natural referencing strategy. Designed to respond to the various concerns that websites face on a daily basis, this strategy aims to optimise the visibility of your web platform by moving it to the top of the search engines. Discover here the fundamental steps to succeed in this operation.

Step one: find keywords

To optimise a website, you must first go through a phase of reflection on the issues and objectives of SEO. In other words, it is a question of clearly defining the purpose of the operation in order to adopt an effective strategy. To find out more, click here In fact, start by thinking about the keywords that are relevant to your activity in order to choose those that are likely to make you visible on the Internet. For example, if you sell audio equipment, you need to use a few generic keywords such as "computer speakers" to have a chance of appearing in the first search results. To do this, it is important to separate generic keywords from long tail keywords.

Second step: the structure of the website

The internal structuring of the website is an important step that consists of a thorough reflection on how the site is built, how the Internet user navigates from one page to another, as well as how the purchasing process takes place. At this level, we must take an interest in the links between pages, the tree structure and the ergonomics. In concrete terms, this means determining the pages that will appear in your platform and the links that will be in the web content of these pages. This is essential, especially as it aims to optimise the reputation of your pages by increasing the PageRank. The following steps are respectively the creation of content (web articles, videos or images of your products, etc.) and the monitoring of your positioning. Translated with (free version)