Reject Digital Billboards on the 10 Freeway

Hello board members:

This is not strictly a Venice issue, but one that I think should be of great concern to citizens everywhere in the city. Next Tuesday, Dec. 12, the city council is being asked to approve an Environmental Impact Report for a project that includes a Supplemental Use District to allow Clear Channel to erect four full-sized, seven-story high billboards on MTA property directly abutting the 10 freeway in downtown Los Angeles. According to the proposal, two of the 14x48 ft. billboards will be digital, with advertising images changing as rapidly as every four seconds. Located less than 100 ft. from the freeway, the billboards will be angled toward the traffic and will display messages 24 hours a day. The height and proximity to the freeway far exceed what is currently allowed by city sign codes, and allowing them is a giant step backward in reducing visual clutter in the city